Coffee with Bernie is a fun, informal roundtable or virtual gallery of colleagues (literally) open for discussion on any industry-related topic. We are not limited to talking about one thing. If you have something to share, please join us. Bring your most unique coffee cup or drinking glass.
Register and we’ll send you a reminder 30 minutes before it starts.
Bernie’s upcoming discussions
- January – Effective Communication
- Presentation Skills and Pitching Your Ideas
- Active Listening and Empathy in Client Interactions
- Conflict Resolution and Negotiation
- February – Team Management
- Delegating Tasks and Responsibilities
- Motivating and Leading Your Team
- Performance Evaluation and Feedback
- March – Continuing Education and Skill Development
- Staying Updated on Industry Trends and Innovations
- Attending Workshops, Seminars, and Online Courses
- Pursuing Certifications and Accreditations
- April – Diversifying Your Services
- Exploring Niche Markets and Specialization
- Adding Complimentary Services to Your Portfolio
- Partnering With Other Businesses and Professionals
- May – Scaling Your Business
- Identifying Growth Opportunities and Setting Goals
- Hiring, Training, and Retaining Talent
- Streamlining Processes and Systems for Efficiency
- June – Giving Back and Community Involvement
- Participating in Local Initiatives and Events
- Mentoring Aspiring designers and Students
- Incorporating Philanthropy and Social Responsibility Into Your Businesses
Marketing strategies are essential for any business, including residential design firms. One crucial aspect of marketing is identifying and narrowing down your target audience. Many designers may hesitate to do this because they fear missing out on potential clients. However, the opposite is true. By targeting a specific audience makes you more likely to attract the right clients and increase your sales. In this episode, Bernie and his guests discuss the importance of narrowing down your audience for effective marketing strategies and more.
Bernie begins the discussion by asking the question, “How has incorporating technology into your designs enhanced your clients’ experience or satisfaction?” The answers ranged from 3D modeling to using AI in design and using 3M VAS (Visual Attention Software) to review your work. The conversation migrated to sustainable or eco-friendly design practices that have significantly impacted our projects. Lastly, Bernie and others shared examples of a universally accessible design feature that have successfully implemented.
Bernie led off by talking about the basics of design. Such as laying out floor plans and the little details he’s learned over the years from others and by making mistakes. He then shared about the leg work that he has to do in advance of begining his concpet drawings. Then he provided an example of how he does his bubble sketches. Bernie then opened up the discussion to answer the questions, what helps you start your design, how do you layout space, are there dos and don’ts in laying out floor plans, what technique do you use to get started, and do you use this technique on every project?
Bernie is excited about the progress the AIBD chapters have made in getting reorganized and relaunched since the pandemic shut everything down. He also can’t wait to announce the formation of a first-time chapter coming online soon on Maryland’s Eastern Shore. Starting a chapter is a challenge. One viewer testified that designers in their area are highly competitive. But Bernie helps us all through the steps from inception to implementation. Other discussions include the benefits of joining the local building officials association. The CE policies for CPBDs and wait for it, until the end that is, for one designer’s “disaster” story.
Bernie confesses he hung up on a client this past month. There was a lot of reassurance and empathy from his guests. The group also discussed how to find the right clients, owning up for your mistakes, the different categories of clients, and email faux pas. The show’s second half is about the most painful points of dealing with clients, how to handle the question, “How long will it take?” and, the “Weasel Word Clause.”
Colorado has just introduced a 105-page bill that would mandate communities to infill. To create opportunities for ADU’s, duplex, triplex units in what has traditionally been single-family home zoning in order to bring Affordable housing to all. Other states might be going through similar mandates. Larry shares his ideas on how to get affordable housing from land use to construction methods and design. (01:03:45)
The AIBD’s winter conference just wrapped up and Bernie was in attendance in North Myrtle Beach, South Carolina. The event was delivered virtually and those who attended virtually gave their comments and suggestions. The discussion then moved to the next D&B, in Nashville. The proposed theme and things to do while you’re there. The group offered a number of topics they would like to see future conferences tackle. The discussion moved to how to handle clients that bring in copies of published plans and ask you to reproduce them and there was a few minutes left for “Share a House.”
This is Bernie’s first show since stepping down as AIBD president. To commemorate the event, Bernie is is own first guest in theis new era. Interviewed by AIBD Executive Director, Steve Mickley, Bernie shares how he began designing homes, what attracted him to AIBD, what advice he would give to his younger self, as well as what his plans are for his life in AIBD after being president.