Feedback from members is essential to the success and growth of any organization or association. Without it, organizations can be left in the dark, uncertain about their members’ thoughts and feelings. Feedback gives organizations invaluable insight into how their members perceive their offerings, services, and communication.
The valuable feedback that can be obtained from members can then be used to make decisions that will help the organization grow and meet its goals. Feedback can also help identify areas of improvement and provide valuable direction for how the organization should make changes.