How to enjoy 10x the ROI of $1 spent over traditional advertising. [Monday Minute]

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The Monday Minute also contains written tips, events, and links to everything going on in the American Institute of Building Design, a nonprofit association of building design professionals that specialize in residential design and construction.

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November 01, 2021 edition of the AIBD’s Monday Minute weekly newsletter.
How to enjoy 10x the ROI of $1 spent over traditional advertising.

Most companies are still using the same old marketing strategies that have been around for decades.

They’re not getting great results, and they could be doing so much better if they only knew about this one thing…

This is a proven strategy that has worked time and again to help companies grow their businesses by 10x or more.

It’s easy to implement, but most people don’t know about it because it flies in the face of conventional wisdom.

The best part is you can get started today with little risk or cost.

Learn how
Weber State Seeks Industry Partners

We are excited to announce the kick-off of the registration process for the annual Design-Build Day at Weber State University.

Their Construction Management, Facilities Management, Architecture, and Interior Design students interact with industry partners to find internships and job opportunities. They also invite 1000+ concurrent enrollment high school and technical college students from Northern Utah. This is the premier career fair event in Northern Utah, as all attendees will be taking courses relating to the construction industry.

Event Timing: Friday April 1, 2022 8:00AM – 1:30 PM
Event Address: 2750 University Park Blvd Layton, Utah 84041


Watch this video to catch a glimpse of what the 2019 event looked like (Watch for AIBD president Bernie Kern at 0:2:28). The only difference is that the career fair will be happening in the parking lot in 2022, and there will be 15-minute breakout sessions for industry/education partners to present to students in the ballrooms.

The funding collected to participate in this event will be used to fund scholarships and to pay for the food trucks that we will have on-site for everyone to enjoy.

Jeremy Farner DBIA Assoc., CPBD, LEED GA, NAHB CGP, ACU, RCU
Click here to schedule an appointment with Jeremy
Congratulations! To our new CPBDs!
  • Matthew Parker, CPBD, from Fort Worth, TX (10/29)
  • Christopher Zuniga, CPBD, from Austin, TX (10/25)
  • Nima Mahmoudzadeh, CPBD, from Las Vegas, NV (10/22)
Follow our progress (July to June).
  • 8 (So Far!) in 2021/2022, schedule your exam today!
  • 47 in 2020/2021
  • 46 in 2019/2020
  • 44 in 2018/2019

Become a CPBD.
It’s a testament to your expertise—like a badge of honor.
It demonstrates to clients and employers that you are experienced and committed to following best practice standards.

Want help scheduling your exam?
Watch this short video by ProctorU or Email us,

Already a CPBD?
It’s your responsibility to know your status. CLICK HERE, search by name, CPBD#, state, or zip code, and make sure you’re current.

  • Ryan Markitell, Associate Member from TX
  • Jamal Abedin, Professional Member from TX
  • Shane Wallace, Professional Member from OH
  • Austin L Miller, Professional Member from WA
  • Ronald Hais, Professional Member from CA
  • Christopher Minor, Professional Member from TX
  • Adrionna Carter, Student Member from MS
Welcome to our new Compass Club members (July ’21 through September’ 21)
  • Jason Orlowski (TX) recruited a Professional member in September.
  • Roya Azimzadeh (MO) recruited a Student member in August.
  • Geoffrey S Jones (OK) recruited a Professional member in August.
  • Steve Smith (TX) recruited a Professional member in August.’
  • Casey Thompson (NC) recruited a Professional member in July.
August’s Movers and Shakers!
  • September was a pretty quiet month for membership recruitment. But the dog days of summer are over… let’s get out there and promote AIBD!
Upcoming chapter meetings (and more).
Be informed about all AIBD events and those hosted by our industry partners at
Save the Dates: November 11 & 12 December 9 & 10 – The Business of Design – AIBD D&B Fall Conference. Delivered virtually using Hopin.
  • Need help improving your floor plan development or home design concepts?
  • Feeling stuck on a floor plan?
  • Clients asking for the impossible?
  • In a design rut?
Submit an original home design (main floor only) to to see if I can help solve your design dilemmas! (Send pdf, .spd, or .plan file formats)
Training and Education
The Housing 2.0 workshop series begins in a few days!

A-Team member, Steve Mickley, met this week with Sam Rashkin, a longtime housing industry influencer and author of Retooling the U.S. Housing Industry. His next book, Housing 2.0, will be available before the end of the year.

Meanwhile, Sam and (AIBD Corporate Member) Green Builder Media have partnered to deliver a six-week virtual workshop, which begins November 4, 2021.

The Housing 2.0 program will empower professionals—with a special focus on production homes—to design and construct higher performance, healthier, more sustainable homes at a fraction of the cost.

Read More
Focused business training available on-demand.
A library of training videos provided by the Certified Training Institute (CTI), one of our newest CE Providers, now lives on   
Each of the 25+ hours of training is identified and arranged according to the associated areas of knowledge and skills, according to the AIBD’s Building Designer Job Task Analysis (JTA), which is found on pages 39-43 in the CPBD Candidate Handbook.
There are four knowledge areas identified in the JTA – Business Administration, Business Practices, Design Process, and Building Design.
The new Certified Training Institute webpage currently includes instruction in only the first domain – Business Admin. But rather than waiting until all 56 CTI classes are uploaded, we’ll announce each of the parts as they go live (about two weeks apart).
Thanks to CTI, everyone wishing to become better skilled at their craft will have specialized training access.
Whether you’re a CPBD looking for approved Primary CEs, you’re preparing yourself for the CPBD exam, or you want to be the best you can be at what you do, bookmark
AIBD Members get 60% off on-demand education!

We’ve increased the discount available to AIBD members when registering for on-demand online education at The normal price for a one-hour course is $50, and rather than AIBD members paying $35, that figure has been reduced to $21. That’s a $29 savings on each course.

We said 60% off; it’s actually 58%, we rounded up.

One course per month (with a month or two off) means you’ve paid for your annual membership and more.

There are three ways to get ahold of the discount code.

  1. Refer to the welcome email received upon joining AIBD.
  2. Go to, log in and click the “Discount Codes” tab.
  3. Contact us at 202-750-4900 or
AIBD Summer Conference 2021 | AIBD On Demand Education
Do you feel like people don’t recognize your designs as works of art?
Many buildings have an identifiable style, but it may be hard to pinpoint what makes them unique.
It’s possible to create a design that will stand out from the rest and make you proud every time you see it.
This course bundle will help you figure out how to do just that!
You’ll learn how to recognize the styles in architecture around us and use those features to create your unique look for any project.
When people see your work, they’ll know who created it because of its signature style!
The AIBD Summer Conference Course Bundle is a collection of courses built for designers who want to become more knowledgeable about architectural styles and design.
By taking these courses, you’ll learn how to recognize style characterized by the features that make a building notable or historically identifiable.
You’ll also learn how your architectural style and work can become renowned and recognizable, what makes spaces around you unique, where architecture has evolved from (and why), and much more!
Register me now!
Air Vent Ask the Expert Seminar Schedule and Registration

More than ever design pros are using their attic ventilation knowledge to separate themselves from their competition.

Come to Air Vent’s Attic Ventilation: Ask the Expert™ seminar and we’ll arm you with:

  • Installation mistakes to avoid
  • Selling tips from contractors
  • Code violations that haunt
  • Our favorite Found in the Field photos
  • and much more…
Please join the thousands from across North America who have contributed to and benefited from Air Vent’s educational seminar since 1998. Enjoy a FREE meal, too!
Read More


With nearly 50,000 professionals and homeowner’s trained since 2000, AIBD CE Provider Green Home Institute provides top-notch, relevant, and just-in-time live, online, and on-demand education.

Get trained, learn something new, and pick up some continuing education while you’re at it.


Like this one presented by AIBD Corporate member Plastpro.

Design professionals learn about fiberglass entry doors’ physical and structural components and compare their performance to those of wood and steel doors.

Did you know the National Fenestration Rating Council and North American Fenestration Standards have a rating system?

Are you aware fiberglass entry doors can be used to fulfill guidelines relating to ENERGY STAR® and LEED®?

AIBD’s has a new address.
We are pleased to announce, AIBD’s operations office is moving.

AIBD-American Institute of Building Design
110 Front Street, Suite #300
Jupiter, FL 33477

Would you please make a note and begin to use this new mailing address, beginning today?

As AIBD’s industry presence grows, this new and exciting office strategy gives AIBD chapters, the Council, and its committees, access to meeting rooms and training centers at over 3000 locations worldwide.

Learn more by reading a report delivered to the Board of Directors by our Executive Director.

Read the AIBD Magazine, 2021 Summer Issue.

Featuring the 2021 ARDA winners, and the 2021 BDA winners.

Plus letters and articles from AIBD leadership.

Read the latest issue of AIBD magazine…

Reach 8,400+ AIBD members and professionals each week.

The AIBD has ad space available in this weekly e-newsletter, Monday Minute.

We are also filling the 2021 dedicated blast schedule. A dedicated blast is an email exclusively dedicated to your company and a message sent to over 8,400 AIBD subscribers.

Availability is limited and sold on a first-come, first-served basis. Contact Kathy Dowdy, Account Manager (, if you have any questions or if you’d like to secure your campaign.

4 weekly tips to improve your life & business

Would you enjoy getting a short email from me (Steve Mickley) every Friday that provides a little morsel of fun before the weekend?

4x Friday is a concise email I send out with four of the coolest things I’ve found, learned, or experienced that week.

It could include new products, ideas, tips, articles, hacks, and tricks.

It’s concise. A tiny bite of goodness before you head off for the weekend.

Sign up now


#HomeDESIGN Pro Daily narrows down all the social media clutter to 12 articles,  1 pic, and 1 video, curated by a human with your interests in mind.

Subscribe to a trustworthy source to scour the internet and deliver your inbox content worth your time and attention.

Find AIBD on iHeartRADIO.

Listen to the AIBD podcast, Let’s Talk Certification, on iHeartRADIO, a free broadcast, podcast, and streaming radio platform founded in 2008.

Thanks to the work of AIBD Communications Director, Garrett Mickley, ten episodes are currently available featuring Sam Morgan, Jeremy Farner, Brendan Smythe, Miguel Villalobos Sandoval, Casey Thompson, Kristen Kaiser, Pamela Macior, Dan Turner, Larry Stephenson, Past AIBD President, David Pillsbury, and AIBD Certification Director, Rusty Hudnet.

If you’re interested in becoming a building designer, want to earn your CPBD designation, or want to hear some great career advice, join in the second Tuesday of each month to meet guests who have completed or are currently on their journeys to becoming a CPBD.

Find new job opportunities with AIBD using robust search filters.

Set up a Job Alert to have relevant newly posted jobs sent directly to your inbox and be the first to see and apply to those open opportunities.

An uploaded resume in your job seeker account makes applying quick and easy.

  1. Search for jobs and apply filters to just view jobs relevant to you.
  2. When the jobs populate, enter your email address on the pop-up window.
  3. Once completed, you will receive an email asking you to activate the job alert.
  4. Click the link to receive emails containing only jobs that match your criteria.
Have a triumphant week!


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